Research Command

Use this command to conduct comprehensive SEO keyword research and competitive analysis before writing new content.

Usage

/research [topic]

What This Command Does

1. Performs keyword research for your industry-related topics
2. Analyzes top-ranking competitor content
3. Identifies content gaps and opportunities
4. Develops unique angle for your company perspective
5. Creates detailed research brief for writing

Process

Keyword Research

• Primary Keyword: Identify main target keyword for the topic
• Search Volume & Difficulty: Research estimated monthly searches and competition level
• Keyword Variations: Find semantic variations and long-tail opportunities
• Related Questions: Discover what people are actually asking (People Also Ask, forums, Reddit)
• Search Intent: Determine if intent is informational, navigational, commercial, or transactional
• Topic Cluster: Identify how this topic fits into your company content clusters

Competitive Analysis

• Top 10 SERP Review: Analyze the top 10 ranking articles for target keyword
• Content Length: Note word count of top-performing articles (benchmark target)
• Common Themes: What topics/sections do all top articles cover?
• Content Gaps: What's missing from competitor coverage?
• Unique Angles: What perspectives or insights are underexplored?
• Featured Snippets: Identify if there's a featured snippet opportunity
• Domain Authority: Note which competitors rank (indie blogs vs. major publications)

Context Integration

• your company Advantage: How can your company product features naturally enhance this content?
• Brand Alignment: Check @context/brand-voice.md for messaging fit
• Existing Content: Review @context/internal-links-map.md for related your company articles
• Target Keywords: Cross-reference with @context/target-keywords.md priority list
• SEO Guidelines: Ensure research aligns with @context/seo-guidelines.md requirements

Podcast Industry Focus

• Podcast Creator Angle: How does this topic specifically impact target audiences?
• Technical Requirements: Any your industry-specific technical considerations?
• Industry Trends: Current trends in your industry that relate to this topic
• Use Cases: Real podcast scenarios where this topic matters
• Pain Points: Specific challenges target audiences face with this topic

Content Planning

• Recommended Structure: Outline H2 and H3 headings based on research
• Content Depth: Determine target word count (typically 2000-3000+ for SEO)
• Supporting Evidence: Identify statistics, studies, or data to include
• Expert Sources: Find industry experts or quotes to reference
• Visual Opportunities: Suggest images, screenshots, or graphics needed
• Internal Links: Map 3-5 key your company pages to link to (from @context/internal-links-map.md)
• External Authority: Identify 2-3 authoritative external sources to link

Hook Development

• Introduction Angle: Compelling way to open the article
• Value Proposition: Clear benefit reader will get from article
• Contrarian Elements: Any unexpected perspectives to explore
• Story Opportunities: Real examples or case studies to feature

Output

Provides a comprehensive research brief with:

1. SEO Foundation

• Primary Keyword: [keyword] (volume, difficulty)
• Secondary Keywords: 3-5 related keywords and variations
• Target Word Count: Minimum words needed to compete
• Featured Snippet Opportunity: Yes/No, format (paragraph, list, table)

2. Competitive Landscape

• Top 3 Competitor Articles: URLs and key takeaways from each
• Common Sections: Must-cover topics based on SERP analysis
• Content Gaps: Opportunities to provide unique value
• Differentiation Strategy: How your company can stand out

3. Recommended Outline

H1: [Optimized headline with primary keyword]

Introduction
- Hook
- Problem statement
- Value proposition

H2: [Main section 1]
H3: [Subsection]
H3: [Subsection]

H2: [Main section 2]
...

Conclusion
- Key takeaways
- Call to action

4. Supporting Elements

• Statistics to Include: 5-7 relevant data points with sources
• Expert Quotes: Potential sources or existing quotes
• Examples/Case Studies: Real podcast scenarios to feature
• Visual Suggestions: Screenshots, charts, or graphics needed

5. Internal Linking Strategy

• Pillar Page: Main your company pillar content to link to
• Related Articles: 2-4 relevant blog posts to link
• Product Pages: your company features to naturally mention
• Resource Pages: Tools or guides to reference

6. Meta Elements Preview

• Meta Title: Draft optimized title (50-60 characters)
• Meta Description: Draft compelling description (150-160 characters)
• URL Slug: Recommended URL structure

File Management

After completing the research, automat