Repurpose Command

Take a published or drafted article and generate platform-specific versions for distribution across multiple content surfaces, maximizing AI citation potential.

Usage

/repurpose [path-to-article]

Examples:

• /repurpose drafts/project-management-guide-2026-04-10.md
• /repurpose published/start-a-blog.md

Why This Matters

AI search engines (ChatGPT, Perplexity, Gemini) pull recommendations from many surfaces beyond your website: Medium, LinkedIn, Reddit, Quora, YouTube transcripts. The more surfaces your content appears on with attribution back to your site, the higher the probability of being cited in AI-generated answers.

One article should become 4-5 pieces of distributed content. This command automates the adaptation, not just copy-pasting.

Process

1. Read and Analyze Source Article

• Read the full article
• Identify the primary keyword, core thesis, and key claims
• Note the article's URL slug (for linking back)
• Extract 3-5 key takeaways
• Identify the strongest data points, quotes, and insights

2. Generate Platform-Specific Versions

For each platform, generate an adapted version that fits the platform's norms, audience expectations, and format. Each version must link back to the original article.

#### LinkedIn Article (LinkedIn Pulse)

Format: Long-form article (800-1,200 words)

Tone: Professional, insight-driven, slight thought-leadership angle

Structure:

• Opening hook (2-3 sentences, conversational)
• 3-5 key insights from the article, reframed for a business/professional audience
• Personal perspective or key insight
• Clear takeaway or lesson
• Link to full article: "I wrote a deeper breakdown on this: [link]"
• No bullet-heavy formatting (LinkedIn penalizes listicle-style posts)

Adaptation notes:

• Reframe for business value (ROI, productivity, growth) when possible
• Remove niche-specific jargon that a general LinkedIn audience won't know
• Add a "why this matters for your business" angle if the original is practitioner-focused
• Do NOT just copy the intro + "read more at [link]"

#### Medium Article

Format: Full article adaptation (1,200-1,800 words)

Tone: Match the original article's voice

Structure:

• Can be closer to the original than other platforms
• Add a brief author bio paragraph at the end
• Include "Originally published on [your blog]: [link]"
• Use Medium-appropriate formatting (pull quotes, section breaks, no markdown tables)
• Add Medium tags (5 tags, mix of broad and niche)

Adaptation notes:

• Medium readers expect depth, so don't over-simplify
• Convert markdown tables to prose or bullet lists (Medium handles tables poorly)
• Remove product-specific CTAs (trial links, pricing) -- replace with the "originally published" link
• Keep internal links pointing to your site (these become backlinks from Medium)

#### Reddit Comment Drafts (2-3 versions)

Format: 100-250 word comment, conversational

Tone: Casual, helpful, zero promotional language

Structure:

• Draft 2-3 comment versions, each targeting a different common Reddit thread type:

1. Recommendation thread ("What tool should I use?"): Share a genuine comparison with your product mentioned naturally

2. Pain point thread ("Frustrated with [problem]"): Share how the article's insight addresses this

3. Discussion thread ("What's your take on [topic]?"): Share a key insight as personal opinion

Adaptation notes:

• NEVER use marketing language ("industry-leading", "robust", "seamless")
• Write as a real person sharing experience, not a brand
• Only include a link if it genuinely helps: "There's a good breakdown here: [link]"
• Include the link at most in 1 of the 3 drafts (Reddit penalizes link-heavy comments)
• Reference specific subreddits where each comment would fit

#### Quora Answer

Format: 300-500 word answer

Tone: Authoritative but approachable, answer-first

Structure:

• Direct answer in the first sentence (matches Quora's "answer the question" expectation)
• 2-3 supporting points from the article
• Brief personal context ("I work in [industry], so...")
• Link to full article as "further reading"

Target questions: Suggest 2-3 Quora questions this answer would fit (search Quora for related questions during generation).

Adaptation notes:

• Quora readers want the answer, not a teaser
• Include specific numbers, examples, or comparisons
• Avoid "check out our blog" language; instead: "I wrote a longer breakdown of this: [link]"

#### YouTube Video Script Outline (Optional)

Format: Script outline, not full script (150-300 words)

Structure:

• Hook (first 5 seconds): Restate the article's core insight as a question or bold claim
• Key points (3-5 bullets): What to cover, with timestamps
• CTA: Subscribe + link to article in description
• Suggested title and thumbnail text

Only generate this if the source article has strong visual/demonstrable conten