Pages de ventesource GitHub
Commande de rédaction de page d'accueil
/landing-writeUtilisez cette commande pour créer des pages d'atterrissage à fort taux de conversion, optimisées soit pour le trafic SEO naturel, soit pour le trafic
// contenu du skill
Landing Page Write Command
Use this command to create high-converting landing pages optimized for either organic SEO traffic or paid PPC traffic.
Usage
/landing-write [topic or research brief] --type [seo|ppc] --goal [trial|demo|lead]
Examples:
/landing-write "product hosting for beginners" --type seo --goal trial/landing-write "research/landing-brief-private-producting.md" --type ppc --goal demo/landing-write "product monetization guide" --type seo --goal lead
Defaults:
--type seo(if not specified)--goal trial(if not specified)
What This Command Does
- Creates conversion-optimized landing pages (not blog articles)
- Tailors content length and structure to page type (SEO vs PPC)
- Optimizes CTAs for the specified conversion goal
- Includes all CRO best practices (trust signals, risk reversal, etc.)
- Scores the page against landing page best practices
Pre-Writing Review
Required Context:
- Landing Page Templates: @context/landing-page-templates.md for structure
- CRO Best Practices: @context/cro-best-practices.md for conversion guidelines
- Brand Voice: @context/brand-voice.md for tone and messaging
If Research Brief Available:
- Review competitor analysis
- Use recommended headlines
- Reference identified pain points
- Integrate suggested trust signals
SEO Landing Page Structure (--type seo)
Word Count: 1500-2500 words
CTAs: 3-5 distributed throughout
Internal Links: 2-3 strategic links
Content Structure
markdown
# [Benefit-Focused Headline with Keyword]
**Meta Title**: [50-60 chars, keyword + benefit]
**Meta Description**: [150-160 chars, includes CTA]
**Target Keyword**: [primary keyword]
**Page Type**: seo
**Conversion Goal**: [trial|demo|lead]
---
[HOOK: 2-3 sentences. Start with pain point, surprising stat, or question]
[Trust signal: "Join 50,000+ customers" or customer results]
**[Primary CTA Button →]**
## [H2: Problem/Pain Point Section]
[2-3 paragraphs acknowledging the reader's struggle]
[Mini-story with specific person and outcome]
## [H2: Solution Overview]
[Introduce how [YOUR COMPANY] solves this problem]
**Key Benefits:**
- **[Benefit 1]** - [One sentence]
- **[Benefit 2]** - [One sentence]
- **[Benefit 3]** - [One sentence]
**[Secondary CTA →]**
## [H2: Features That Deliver]
[3-5 features, each tied to a benefit]
### [Feature 1]
[2-3 sentences: what it is, why it matters]
### [Feature 2]
[Continue...]
## [H2: Social Proof]
"[Testimonial with specific results]"
— **[Name], [Product/Company]**
"[Second testimonial]"
— **[Name], [Product/Company]**
**Results our customers see:**
- [Specific result with number]
- [Specific result with number]
**[CTA Button →]**
## [H2: How It Works]
1. **[Step 1]** - [Brief description]
2. **[Step 2]** - [Brief description]
3. **[Step 3]** - [Brief description]
## [H2: FAQ Section]
**[Question addressing objection]?**
[Answer - 2-3 sentences]
**[Question addressing objection]?**
[Answer - 2-3 sentences]
[4-6 FAQs total]
## [H2: Ready to [Achieve Outcome]?]
[1-2 sentences summarizing the value]
**[Strong CTA Button →]**
[Risk reversal: "Free trial • No credit card • Cancel anytime"]PPC Landing Page Structure (--type ppc)
Word Count: 400-800 words
CTAs: 2-3 (same goal, prominent)
Internal Links: 0-1 (minimize distractions)
Content Structure
markdown
# [Headline Matching Ad Copy]
**Meta Title**: [Match ad headline]
**Meta Description**: [Match ad description]
**Target Keyword**: [ad keyword]
**Page Type**: ppc
**Conversion Goal**: [trial|demo|lead]
---
[One-sentence value proposition matching the ad]
[Trust signal: "Trusted by 50,000+ customers"]
**[Primary CTA Button - Large and Prominent →]**
## [H2: Why [Audience] Choose [YOUR COMPANY]]
- **[Benefit 1]** - [One sentence max]
- **[Benefit 2]** - [One sentence max]
- **[Benefit 3]** - [One sentence max]
## [H2: Proof It Works]
"[Short testimonial with specific result]"
— **[Name]**
**[Primary CTA Button →]**
## [H2: What You Get]
- [Included item/benefit]
- [Included item/benefit]
- [Included item/benefit]
[Risk Reversal Section]
- Free [X]-day trial
- No credit card required
- Cancel anytime
**[Final CTA Button →]**Goal-Specific Guidelines
Trial Goal (--goal trial)
Primary CTAs:
- "Start Your Free Trial →"
- "Try Free for 14 Days →"
- "Get Started Free →"
Supporting Copy Required:
- "No credit card required"
- Trial length mentioned
- "Cancel anytime"
- "Set up in minutes"
Trust Signals to Include:
- Producter count
- Ease of setup
- No commitment messaging
Demo Goal (--goal demo)
Primary CTAs:
- "Book Your Demo →"
- "Schedule a Call →"
- "See It in Action →"
Supporting Copy Required:
- Demo length ("15-minute walkthrough")
- What demo covers
- "No pressure, no hard sell"
- Personalization promise
Trust Signals to Include:
- Enterprise customer logos
- Custom solutions
// source originale publique
TheCraigHewitt/seomachine/.claude/commands/landing-write.md
Licence : MIT License
Projet indépendant, non affilié à Anthropic. Ce skill reste la propriété de son auteur original.