Acquisition & growthsource GitHub
Recherche de landing pages (SEO/PPC)
/landing-researchUtilisez cette commande pour évaluer le potentiel d'une page de destination avant de la créer. Elle analyse la concurrence et les mots-clés, et fourni
// contenu du skill
Landing Page Research Command
Use this command to research a landing page opportunity before creating it. Analyzes competitors, keywords, and provides strategic recommendations.
Usage
/landing-research [topic or keyword] --type [seo|ppc]
Examples:
/landing-research "product hosting for beginners" --type seo/landing-research "product free trial" --type ppc/landing-research "private producting solutions"
Defaults:
--type seo(if not specified)
What This Command Does
- Researches the target keyword and search intent
- Analyzes top competitor landing pages (5-10)
- Identifies gaps and opportunities
- Recommends headlines, CTAs, and trust signals
- Creates a research brief for
/landing-write
Research Process
Step 1: Keyword & Intent Analysis
For SEO Pages:
- Analyze search volume and difficulty (via DataForSEO if available)
- Classify search intent (informational, commercial, transactional)
- Identify related keywords and questions
- Check SERP features (featured snippets, PAA, ads)
For PPC Pages:
- Focus on commercial/transactional intent
- Identify ad copy patterns from competitors
- Note CPC and competition level
- Analyze landing page message match requirements
Step 2: Competitor Analysis
Analyze top 5-10 competitors for the keyword:
Content Analysis:
- Page length (word count)
- Structure (sections, H2s)
- Content focus (features vs benefits)
CRO Elements:
- Headline patterns (what works)
- CTA copy and placement
- Trust signals used
- Risk reversal approaches
- Unique value propositions
Gaps to Exploit:
- What are competitors NOT saying?
- What objections are unaddressed?
- What social proof is missing?
- Where is messaging weak?
Step 3: Strategic Recommendations
Based on research, recommend:
Positioning:
- Primary angle to differentiate
- Key benefit to emphasize
- Target audience segment
Headlines:
- 5+ headline options based on competitor analysis
- Headline formulas that work in this space
CTAs:
- Recommended CTA copy
- Optimal placement strategy
Trust Signals:
- Which trust signals are most important
- Specific proof points to include
Output Format
Research Brief Structure
markdown
# Landing Page Research Brief
**Topic**: [topic/keyword]
**Page Type**: [SEO/PPC]
**Research Date**: [date]
---
## Keyword Analysis
**Primary Keyword**: [keyword]
**Search Intent**: [informational/commercial/transactional]
**Competition Level**: [low/medium/high]
**Related Keywords:**
- [keyword 1]
- [keyword 2]
- [keyword 3]
**Questions People Ask:**
- [question 1]
- [question 2]
- [question 3]
---
## SERP Analysis
**Current SERP Features:**
- [ ] Featured snippet
- [ ] People Also Ask
- [ ] Ads present
- [ ] Video results
- [ ] Local pack
**Top Results:**
| Position | URL | Type | Word Count |
|----------|-----|------|------------|
| 1 | [url] | [page/post] | [count] |
| 2 | [url] | [page/post] | [count] |
| 3 | [url] | [page/post] | [count] |
---
## Competitor Analysis
### Competitor 1: [name/url]
**Headline**: [their headline]
**Primary CTA**: [their CTA]
**Trust Signals**: [what they use]
**Strengths**: [what works]
**Weaknesses**: [gaps to exploit]
### Competitor 2: [name/url]
[Same structure]
### Competitor 3: [name/url]
[Same structure]
---
## Competitive Patterns
**Common Headline Approaches:**
1. [Pattern] - Example: "[example]"
2. [Pattern] - Example: "[example]"
3. [Pattern] - Example: "[example]"
**Common CTA Patterns:**
- [Pattern 1]
- [Pattern 2]
**Trust Signals Used:**
| Signal | Competitor 1 | Competitor 2 | Competitor 3 |
|--------|--------------|--------------|--------------|
| Testimonials | [✓/✗] | [✓/✗] | [✓/✗] |
| Customer Count | [✓/✗] | [✓/✗] | [✓/✗] |
| Free Trial | [✓/✗] | [✓/✗] | [✓/✗] |
| Results/Numbers | [✓/✗] | [✓/✗] | [✓/✗] |
---
## Gaps & Opportunities
### What Competitors Are Missing
1. **[Gap 1]**
- None/few competitors mention [X]
- [YOUR COMPANY] opportunity: [how to exploit]
2. **[Gap 2]**
- Competitors weak on [X]
- [YOUR COMPANY] opportunity: [how to exploit]
3. **[Gap 3]**
- No competitor addresses [objection/concern]
- [YOUR COMPANY] opportunity: [how to address]
### Differentiation Opportunities
1. [Differentiation angle 1]
2. [Differentiation angle 2]
3. [Differentiation angle 3]
---
## Strategic Recommendations
### Positioning
**Primary Angle**: [recommended angle]
**Key Benefit to Emphasize**: [benefit]
**Target Audience**: [specific audience]
**Tone**: [recommended tone]
### Recommended Headlines
Based on competitive analysis and gaps:
1. **[Headline option 1]**
- Formula: [formula used]
- Why: [rationale]
2. **[Headline option 2]**
- Formula: [formula used]
- Why: [rationale]
3. **[Headline option 3]**
- Formula: [formula used]
- Why: [rationale]
4. **[Headline option 4]**
- Formula: [formula used]
- Why: [rationale]
5. **[Headline option 5]**
- Formula: [formula use// source originale publique
TheCraigHewitt/seomachine/.claude/commands/landing-research.md
Licence : MIT License
Projet indépendant, non affilié à Anthropic. Ce skill reste la propriété de son auteur original.
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