Growth & conversionsource GitHub
Analyse concurrentielle de landing pages
/landing-competitorUtilisez cette commande pour analyser en détail la page d'accueil d'un concurrent spécifique.
// contenu du skill
Landing Page Competitor Analysis Command
Use this command to analyze a specific competitor's landing page in depth.
Usage
/landing-competitor [URL]
Examples:
/landing-competitor https://competitor1.com/pricing//landing-competitor https://competitor2.com/features//landing-competitor https://competitor3.com/product/
What This Command Does
- Fetches and analyzes the competitor's landing page
- Extracts key CRO elements and patterns
- Identifies their strengths and weaknesses
- Provides actionable insights for [YOUR COMPANY] pages
- Saves analysis for reference
Analysis Framework
1. Page Overview
- URL and page type (homepage, pricing, feature, etc.)
- Estimated word count
- Page structure (sections, headers)
- Primary conversion goal
2. Above-the-Fold Analysis
- Headline (exact text and approach)
- Subheadline/value proposition
- CTA (text, visibility, design description)
- Trust signals visible
- Overall first impression
3. Content Strategy
- Key messages and themes
- Benefit vs feature balance
- Pain points addressed
- Unique value propositions
- Content organization
4. CTA Strategy
- All CTAs found (text and placement)
- CTA frequency and distribution
- CTA text patterns
- Goal alignment
5. Trust Signals
- Testimonials (count, quality, specificity)
- Social proof (customer counts, logos)
- Risk reversals (trials, guarantees)
- Authority signals (awards, media)
6. Objection Handling
- FAQ presence and quality
- Objections addressed in copy
- Comparison content
- Pricing transparency
7. Technical/UX Elements
- Page load speed (estimated)
- Mobile considerations visible
- Form complexity (if present)
- Navigation strategy
Output Format
Competitor Analysis Report
markdown
# Competitor Landing Page Analysis
**Competitor**: [Company Name]
**URL**: [URL]
**Analysis Date**: [date]
**Page Type**: [pricing/feature/homepage/etc.]
---
## Quick Summary
| Aspect | Rating | Notes |
|--------|--------|-------|
| Headline | [Strong/Moderate/Weak] | [brief note] |
| Value Prop | [Clear/Moderate/Unclear] | [brief note] |
| CTAs | [Strong/Moderate/Weak] | [brief note] |
| Trust Signals | [Strong/Moderate/Weak] | [brief note] |
| Overall CRO | [Strong/Moderate/Weak] | [brief note] |
---
## Above-the-Fold Breakdown
### Headline
**Text**: "[exact headline]"
**Approach**: [number/question/benefit/etc.]
**Strengths**: [what works]
**Weaknesses**: [what could be better]
### Subheadline/Value Prop
**Text**: "[exact text]"
**Clarity**: [clear/unclear]
**Specificity**: [specific/vague]
### Primary CTA
**Text**: "[exact CTA text]"
**Visibility**: [prominent/visible/hidden]
**Action Verb**: [yes/no - which verb]
**Benefit Word**: [yes/no - which word]
### Trust Signal Above Fold
**Present**: [yes/no]
**Type**: [customer count/rating/testimonial/logo/etc.]
**Text**: "[exact text if applicable]"
---
## Full CTA Analysis
| CTA Text | Position | Type | Strength |
|----------|----------|------|----------|
| "[text]" | [above fold/mid/bottom] | [primary/secondary] | [score] |
| "[text]" | [position] | [type] | [score] |
**Patterns Observed:**
- [Pattern 1]
- [Pattern 2]
---
## Trust Signals Inventory
### Testimonials
| Quote | Attribution | Specificity |
|-------|-------------|-------------|
| "[quote excerpt]" | [name, title] | [specific/vague] |
### Social Proof
- **Customer Count**: [if present]
- **Results/Numbers**: [if present]
- **Customer Logos**: [if present]
### Risk Reversals
- [ ] Free trial - Duration: [X days]
- [ ] No credit card
- [ ] Money-back guarantee
- [ ] Cancel anytime
### Authority Signals
- [Authority signal if present]
---
## Content Structure
**Estimated Word Count**: [X] words
**Number of Sections**: [X]
### Section Breakdown
1. **[Section title]** - [purpose/content summary]
2. **[Section title]** - [purpose/content summary]
3. **[Section title]** - [purpose/content summary]
### Content Focus
- **Benefits emphasized**: [list]
- **Features mentioned**: [list]
- **Pain points addressed**: [list]
---
## Strengths to Learn From
1. **[Strength 1]**
- What they do: [description]
- Why it works: [explanation]
- How [YOUR COMPANY] can use: [application]
2. **[Strength 2]**
- What they do: [description]
- Why it works: [explanation]
- How [YOUR COMPANY] can use: [application]
3. **[Strength 3]**
- What they do: [description]
- Why it works: [explanation]
- How [YOUR COMPANY] can use: [application]
---
## Weaknesses to Exploit
1. **[Weakness 1]**
- What's missing/weak: [description]
- Impact: [why it matters]
- [YOUR COMPANY] advantage: [how to capitalize]
2. **[Weakness 2]**
- What's missing/weak: [description]
- Impact: [why it matters]
- [YOUR COMPANY] advantage: [how to capitalize]
3. **[Weakness 3]**
- What's missing/weak: [description]
- Impact: [why it matters]
- [YOUR COMPANY] advantage: [how to capitalize]
---
## Key Takeaways for [YOUR C// source originale publique
TheCraigHewitt/seomachine/.claude/commands/landing-competitor.md
Licence : MIT License
Projet indépendant, non affilié à Anthropic. Ce skill reste la propriété de son auteur original.
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