name: app-store-optimization

description: "Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store"

risk: unknown

source: community

date_added: "2026-02-27"

App Store Optimization (ASO) Skill

This comprehensive skill provides complete ASO capabilities for successfully launching and optimizing mobile applications on the Apple App Store and Google Play Store.

Capabilities

Research & Analysis

• Keyword Research: Analyze keyword volume, competition, and relevance for app discovery
• Competitor Analysis: Deep-dive into top-performing apps in your category
• Market Trend Analysis: Identify emerging trends and opportunities in your app category
• Review Sentiment Analysis: Extract insights from user reviews to identify strengths and issues
• Category Analysis: Evaluate optimal category and subcategory placement strategies

Metadata Optimization

• Title Optimization: Create compelling titles with optimal keyword placement (platform-specific character limits)
• Description Optimization: Craft both short and full descriptions that convert and rank
• Subtitle/Promotional Text: Optimize Apple-specific subtitle (30 chars) and promotional text (170 chars)
• Keyword Field: Maximize Apple's 100-character keyword field with strategic selection
• Category Selection: Data-driven recommendations for primary and secondary categories
• Icon Best Practices: Guidelines for designing high-converting app icons
• Screenshot Optimization: Strategies for creating screenshots that drive installs
• Preview Video: Best practices for app preview videos
• Localization: Multi-language optimization strategies for global reach

Conversion Optimization

• A/B Testing Framework: Plan and track metadata experiments for continuous improvement
• Visual Asset Testing: Test icons, screenshots, and videos for maximum conversion
• Store Listing Optimization: Comprehensive page optimization for impression-to-install conversion
• Call-to-Action: Optimize CTAs in descriptions and promotional materials

Rating & Review Management

• Review Monitoring: Track and analyze user reviews for actionable insights
• Response Strategies: Templates and best practices for responding to reviews
• Rating Improvement: Tactical approaches to improve app ratings organically
• Issue Identification: Surface common problems and feature requests from reviews

Launch & Update Strategies

• Pre-Launch Checklist: Complete validation before submitting to stores
• Launch Timing: Optimize release timing for maximum visibility and downloads
• Update Cadence: Plan optimal update frequency and feature rollouts
• Feature Announcements: Craft "What's New" sections that re-engage users
• Seasonal Optimization: Leverage seasonal trends and events

Analytics & Tracking

• ASO Score: Calculate overall ASO health score across multiple factors
• Keyword Rankings: Track keyword position changes over time
• Conversion Metrics: Monitor impression-to-install conversion rates
• Download Velocity: Track download trends and momentum
• Performance Benchmarking: Compare against category averages and competitors

Platform-Specific Requirements

• Apple App Store:
• Title: 30 characters
• Subtitle: 30 characters
• Promotional Text: 170 characters (editable without app update)
• Description: 4,000 characters
• Keywords: 100 characters (comma-separated, no spaces)
• What's New: 4,000 characters
• Google Play Store:
• Title: 50 characters (formerly 30, increased in 2021)
• Short Description: 80 characters
• Full Description: 4,000 characters
• No separate keyword field (keywords extracted from title and description)

Input Requirements

Keyword Research

{
  "app_name": "MyApp",
  "category": "Productivity",
  "target_keywords": ["task manager", "productivity", "todo list"],
  "competitors": ["Todoist", "Any.do", "Microsoft To Do"],
  "language": "en-US"
}

Metadata Optimization

{
  "platform": "apple" | "google",
  "app_info": {
    "name": "MyApp",
    "category": "Productivity",
    "target_audience": "Professionals aged 25-45",
    "key_features": ["Task management", "Team collaboration", "AI assistance"],
    "unique_value": "AI-powered task prioritization"
  },
  "current_metadata": {
    "title": "Current Title",
    "subtitle": "Current Subtitle",
    "description": "Current description..."
  },
  "target_keywords": ["productivity", "task manager", "todo"]
}

Review Analysis

{
  "app_id": "com.myapp.app",
  "platform": "apple" | "google",
  "date_range": "last_30_days" | "last_90_days" | "all_time",
  "rating_filter": [1, 2, 3, 4, 5],
  "language": "en"
}

ASO Score Calculation

{
  "metadata": {
    "title_quality": 0.8,
    "description_quality": 0.7,