Research Command Use this command to conduct comprehensive SEO keyword research and competitive analysis before writing new content. ## Usage /research [topic] ## What This Command Does 1. Performs keyword research for your industry-related topics 2. Analyzes top-ranking competitor content 3. Identifies content gaps and opportunities 4. Develops unique angle for your company perspective 5. Creates detailed research brief for writing ## Process ### Keyword Research - Primary Keyword: Identify main target keyword for the topic - Search Volume & Difficulty: Research estimated monthly searches and competition level - Keyword Variations: Find semantic variations and long-tail opportunities - Related Questions: Discover what people are actually asking (People Also Ask, forums, Reddit) - Search Intent: Determine if intent is informational, navigational, commercial, or transactional - Topic Cluster: Identify how this topic fits into your company content clusters ### Competitive Analysis - Top 10 SERP Review: Analyze the top 10 ranking articles for target keyword - Content Length: Note word count of top-performing articles (benchmark target) - Common Themes: What topics/sections do all top articles cover? - Content Gaps: What's missing from competitor coverage? - Unique Angles: What perspectives or insights are underexplored? - Featured Snippets: Identify if there's a featured snippet opportunity - Domain Authority: Note which competitors rank (indie blogs vs. major publications) ### Context Integration - your company Advantage: How can your company product features naturally enhance this content? - Brand Alignment: Check @context/brand-voice.md for messaging fit - Existing Content: Review @context/internal-links-map.md for related your company articles - Target Keywords: Cross-reference with @context/target-keywords.md priority list - SEO Guidelines: Ensure research aligns with @context/seo-guidelines.md requirements ### Podcast Industry Focus - Podcast Creator Angle: How does this topic specifically impact target audiences? - Technical Requirements: Any your industry-specific technical considerations? - Industry Trends: Current trends in your industry that relate to this topic - Use Cases: Real podcast scenarios where this topic matters - Pain Points: Specific challenges target audiences face with this topic ### Content Planning - Recommended Structure: Outline H2 and H3 headings based on research - Content Depth: Determine target word count (typically 2000-3000+ for SEO) - Supporting Evidence: Identify statistics, studies, or data to include - Expert Sources: Find industry experts or quotes to reference - Visual Opportunities: Suggest images, screenshots, or graphics needed - Internal Links: Map 3-5 key your company pages to link to (from @context/internal-links-map.md) - External Authority: Identify 2-3 authoritative external sources to link ### Hook Development - Introduction Angle: Compelling way to open the article - Value Proposition: Clear benefit reader will get from article - Contrarian Elements: Any unexpected perspectives to explore - Story Opportunities: Real examples or case studies to feature ## Output Provides a comprehensive research brief with: ### 1. SEO Foundation - Primary Keyword: [keyword] (volume, difficulty) - Secondary Keywords: 3-5 related keywords and variations - Target Word Count: Minimum words needed to compete - Featured Snippet Opportunity: Yes/No, format (paragraph, list, table) ### 2. Competitive Landscape - Top 3 Competitor Articles: URLs and key takeaways from each - Common Sections: Must-cover topics based on SERP analysis - Content Gaps: Opportunities to provide unique value - Differentiation Strategy: How your company can stand out ### 3. Recommended Outline `` H1: [Optimized headline with primary keyword] Introduction - Hook - Problem statement - Value proposition H2: [Main section 1] H3: [Subsection] H3: [Subsection] H2: [Main section 2] ... Conclusion - Key takeaways - Call to action `` ### 4. Supporting Elements - Statistics to Include: 5-7 relevant data points with sources - Expert Quotes: Potential sources or existing quotes - Examples/Case Studies: Real podcast scenarios to feature - Visual Suggestions: Screenshots, charts, or graphics needed ### 5. Internal Linking Strategy - Pillar Page: Main your company pillar content to link to - Related Articles: 2-4 relevant blog posts to link - Product Pages: your company features to naturally mention - Resource Pages: Tools or guides to reference ### 6. Meta Elements Preview - Meta Title: Draft optimized title (50-60 characters) - Meta Description: Draft compelling description (150-160 characters) - URL Slug: Recommended URL structure ## File Management After completing the research, automat