Landing Page Research Command Use this command to research a landing page opportunity before creating it. Analyzes competitors, keywords, and provides strategic recommendations. ## Usage /landing-research [topic or keyword] --type [seo|ppc] Examples: - /landing-research "product hosting for beginners" --type seo - /landing-research "product free trial" --type ppc - /landing-research "private producting solutions" Defaults: - --type seo (if not specified) ## What This Command Does 1. Researches the target keyword and search intent 2. Analyzes top competitor landing pages (5-10) 3. Identifies gaps and opportunities 4. Recommends headlines, CTAs, and trust signals 5. Creates a research brief for /landing-write ## Research Process ### Step 1: Keyword & Intent Analysis For SEO Pages: - Analyze search volume and difficulty (via DataForSEO if available) - Classify search intent (informational, commercial, transactional) - Identify related keywords and questions - Check SERP features (featured snippets, PAA, ads) For PPC Pages: - Focus on commercial/transactional intent - Identify ad copy patterns from competitors - Note CPC and competition level - Analyze landing page message match requirements ### Step 2: Competitor Analysis Analyze top 5-10 competitors for the keyword: Content Analysis: - Page length (word count) - Structure (sections, H2s) - Content focus (features vs benefits) CRO Elements: - Headline patterns (what works) - CTA copy and placement - Trust signals used - Risk reversal approaches - Unique value propositions Gaps to Exploit: - What are competitors NOT saying? - What objections are unaddressed? - What social proof is missing? - Where is messaging weak? ### Step 3: Strategic Recommendations Based on research, recommend: Positioning: - Primary angle to differentiate - Key benefit to emphasize - Target audience segment Headlines: - 5+ headline options based on competitor analysis - Headline formulas that work in this space CTAs: - Recommended CTA copy - Optimal placement strategy Trust Signals: - Which trust signals are most important - Specific proof points to include ## Output Format ### Research Brief Structure ```markdown # Landing Page Research Brief Topic: [topic/keyword] Page Type: [SEO/PPC] Research Date: [date] --- ## Keyword Analysis Primary Keyword: [keyword] Search Intent: [informational/commercial/transactional] Competition Level: [low/medium/high] Related Keywords: - [keyword 1] - [keyword 2] - [keyword 3] Questions People Ask: - [question 1] - [question 2] - [question 3] --- ## SERP Analysis Current SERP Features: - [ ] Featured snippet - [ ] People Also Ask - [ ] Ads present - [ ] Video results - [ ] Local pack Top Results: | Position | URL | Type | Word Count | |----------|-----|------|------------| | 1 | [url] | [page/post] | [count] | | 2 | [url] | [page/post] | [count] | | 3 | [url] | [page/post] | [count] | --- ## Competitor Analysis ### Competitor 1: [name/url] Headline: [their headline] Primary CTA: [their CTA] Trust Signals: [what they use] Strengths: [what works] Weaknesses: [gaps to exploit] ### Competitor 2: [name/url] [Same structure] ### Competitor 3: [name/url] [Same structure] --- ## Competitive Patterns Common Headline Approaches: 1. [Pattern] - Example: "[example]" 2. [Pattern] - Example: "[example]" 3. [Pattern] - Example: "[example]" Common CTA Patterns: - [Pattern 1] - [Pattern 2] Trust Signals Used: | Signal | Competitor 1 | Competitor 2 | Competitor 3 | |--------|--------------|--------------|--------------| | Testimonials | [✓/✗] | [✓/✗] | [✓/✗] | | Customer Count | [✓/✗] | [✓/✗] | [✓/✗] | | Free Trial | [✓/✗] | [✓/✗] | [✓/✗] | | Results/Numbers | [✓/✗] | [✓/✗] | [✓/✗] | --- ## Gaps & Opportunities ### What Competitors Are Missing 1. [Gap 1] - None/few competitors mention [X] - [YOUR COMPANY] opportunity: [how to exploit] 2. [Gap 2] - Competitors weak on [X] - [YOUR COMPANY] opportunity: [how to exploit] 3. [Gap 3] - No competitor addresses [objection/concern] - [YOUR COMPANY] opportunity: [how to address] ### Differentiation Opportunities 1. [Differentiation angle 1] 2. [Differentiation angle 2] 3. [Differentiation angle 3] --- ## Strategic Recommendations ### Positioning Primary Angle: [recommended angle] Key Benefit to Emphasize: [benefit] Target Audience: [specific audience] Tone: [recommended tone] ### Recommended Headlines Based on competitive analysis and gaps: 1. [Headline option 1] - Formula: [formula used] - Why: [rationale] 2. [Headline option 2] - Formula: [formula used] - Why: [rationale] 3. [Headline option 3] - Formula: [formula used] - Why: [rationale] 4. [Headline option 4] - Formula: [formula used] - Why: [rationale] 5. [Headline option 5] - Formula: [formula use