App Store Optimization (ASO)

--- name: app-store-optimization description: "Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store" risk: unknown source: community date_added: "2026-02-27" --- # App Store Optimization (ASO) Skill This comprehensive skill provides complete ASO capabilities for successfully launching and optimizing mobile applications on the Apple App Store and Google Play Store. ## Capabilities ### Research & Analysis - Keyword Research: Analyze keyword volume, competition, and relevance for app discovery - Competitor Analysis: Deep-dive into top-performing apps in your category - Market Trend Analysis: Identify emerging trends and opportunities in your app category - Review Sentiment Analysis: Extract insights from user reviews to identify strengths and issues - Category Analysis: Evaluate optimal category and subcategory placement strategies ### Metadata Optimization - Title Optimization: Create compelling titles with optimal keyword placement (platform-specific character limits) - Description Optimization: Craft both short and full descriptions that convert and rank - Subtitle/Promotional Text: Optimize Apple-specific subtitle (30 chars) and promotional text (170 chars) - Keyword Field: Maximize Apple's 100-character keyword field with strategic selection - Category Selection: Data-driven recommendations for primary and secondary categories - Icon Best Practices: Guidelines for designing high-converting app icons - Screenshot Optimization: Strategies for creating screenshots that drive installs - Preview Video: Best practices for app preview videos - Localization: Multi-language optimization strategies for global reach ### Conversion Optimization - A/B Testing Framework: Plan and track metadata experiments for continuous improvement - Visual Asset Testing: Test icons, screenshots, and videos for maximum conversion - Store Listing Optimization: Comprehensive page optimization for impression-to-install conversion - Call-to-Action: Optimize CTAs in descriptions and promotional materials ### Rating & Review Management - Review Monitoring: Track and analyze user reviews for actionable insights - Response Strategies: Templates and best practices for responding to reviews - Rating Improvement: Tactical approaches to improve app ratings organically - Issue Identification: Surface common problems and feature requests from reviews ### Launch & Update Strategies - Pre-Launch Checklist: Complete validation before submitting to stores - Launch Timing: Optimize release timing for maximum visibility and downloads - Update Cadence: Plan optimal update frequency and feature rollouts - Feature Announcements: Craft "What's New" sections that re-engage users - Seasonal Optimization: Leverage seasonal trends and events ### Analytics & Tracking - ASO Score: Calculate overall ASO health score across multiple factors - Keyword Rankings: Track keyword position changes over time - Conversion Metrics: Monitor impression-to-install conversion rates - Download Velocity: Track download trends and momentum - Performance Benchmarking: Compare against category averages and competitors ### Platform-Specific Requirements - Apple App Store: - Title: 30 characters - Subtitle: 30 characters - Promotional Text: 170 characters (editable without app update) - Description: 4,000 characters - Keywords: 100 characters (comma-separated, no spaces) - What's New: 4,000 characters - Google Play Store: - Title: 50 characters (formerly 30, increased in 2021) - Short Description: 80 characters - Full Description: 4,000 characters - No separate keyword field (keywords extracted from title and description) ## Input Requirements ### Keyword Research ``json { "app_name": "MyApp", "category": "Productivity", "target_keywords": ["task manager", "productivity", "todo list"], "competitors": ["Todoist", "Any.do", "Microsoft To Do"], "language": "en-US" } ` ### Metadata Optimization `json { "platform": "apple" | "google", "app_info": { "name": "MyApp", "category": "Productivity", "target_audience": "Professionals aged 25-45", "key_features": ["Task management", "Team collaboration", "AI assistance"], "unique_value": "AI-powered task prioritization" }, "current_metadata": { "title": "Current Title", "subtitle": "Current Subtitle", "description": "Current description..." }, "target_keywords": ["productivity", "task manager", "todo"] } ` ### Review Analysis `json { "app_id": "com.myapp.app", "platform": "apple" | "google", "date_range": "last_30_days" | "last_90_days" | "all_time", "rating_filter": [1, 2, 3, 4, 5], "language": "en" } ` ### ASO Score Calculation ``json { "metadata": { "titlequality": 0.8, "descriptionquality": 0.7,