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~/catalog/brand & positioning//SKILL
Brand & positioningGitHub source

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/SKILL

Apply the official colors and typography of the "Anthropic" brand to any type of medium that could benefit from the visual identity of

anthropicsanthropics
169.8k
May 19, 2026
// skill content

--- name: brand-guidelines description: Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply. license: Complete terms in LICENSE.txt --- # Anthropic Brand Styling ## Overview To access Anthropic's official brand identity and style resources, use this skill. Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design ## Brand Guidelines ### Colors Main Colors: - Dark: #141413 - Primary text and dark backgrounds - Light: #faf9f5 - Light backgrounds and text on dark - Mid Gray: #b0aea5 - Secondary elements - Light Gray: #e8e6dc - Subtle backgrounds Accent Colors: - Orange: #d97757 - Primary accent - Blue: #6a9bcc - Secondary accent - Green: #788c5d - Tertiary accent ### Typography - Headings: Poppins (with Arial fallback) - Body Text: Lora (with Georgia fallback) - Note: Fonts should be pre-installed in your environment for best results ## Features ### Smart Font Application - Applies Poppins font to headings (24pt and larger) - Applies Lora font to body text - Automatically falls back to Arial/Georgia if custom fonts unavailable - Preserves readability across all systems ### Text Styling - Headings (24pt+): Poppins font - Body text: Lora font - Smart color selection based on background - Preserves text hierarchy and formatting ### Shape and Accent Colors - Non-text shapes use accent colors - Cycles through orange, blue, and green accents - Maintains visual interest while staying on-brand ## Technical Details ### Font Management - Uses system-installed Poppins and Lora fonts when available - Provides automatic fallback to Arial (headings) and Georgia (body) - No font installation required - works with existing system fonts - For best results, pre-install Poppins and Lora fonts in your environment ### Color Application - Uses RGB color values for precise brand matching - Applied via python-pptx's RGBColor class - Maintains color fidelity across different systems

// original public source
anthropics/skills
/skills/brand-guidelines/SKILL.md
License: License not specified. Review the repository before reusing it.
Independent project, not affiliated with Anthropic. This skill remains the property of its original author.
// install this skill
Paste this command in your terminal at the root of your project:
mkdir -p .claude/commands && curl -o ".claude/commands/SKILL.md" "https://raw.githubusercontent.com/anthropics/skills/main/skills/brand-guidelines/SKILL.md"
Then in Claude Code, type /SKILL to activate it.
open_in_newOpen original source
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// information
Creatoranthropics
Stars 169.8k
UpdatedMay 19, 2026
Format.md
AccessFree
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