cs:webinar

--- name: "cs-webinar" description: "/cs:webinar : Webinar & virtual-event marketing workflow. Plan a webinar from scratch (working backward from the business goal), rescue one that fell short of expectations (analyze the funnel, fix the problematic stage), or turn a past webinar into an evergreen on-demand lead generation tool. Covers the full funnel: registration, promotion runway, show-up, live engagement, live-to-close, and segmented follow-up. Treats a webinar as a funnel, not an event." --- # /cs:webinar : Webinar & Virtual Event Marketing Command: /cs:webinar [mode] [args] The cs-webinar command is the entry point for webinar-workflows: plan → promote → run → follow up, or diagnose → fix → re-run. ## When to Run - Planning a webinar, virtual event, live demo, workshop, masterclass, fireside chat, or virtual summit from scratch - Rescuing a webinar that fell short of expectations:low registrations, low attendance, or attendees who don’t convert - Turning a one-time webinar into an always-on, evergreen, or on-demand platform - Analyzing an existing funnel to identify the stage where the process is actually breaking down ## When NOT To Run - Full product launch (not just a webinar) → use /cs:launch / launch-strategy - Generic lifecycle nurture emails unrelated to an event → use the emails skill - In-person field event logistics (venue, catering, booth) → out of scope ## Modes ### plan : Design the entire process from scratch ``bash /cs:webinar plan ` Walks the intake, locks the promise + format, sizes the funnel backward from the business goal, builds the promotion runway, and designs show-up + live-to-close + follow-up. Delivers a full plan using marketing- skill / skills /webinar-marketing/templates/ webinar-plan-template.md. ### rescue : Diagnose and fix an underperforming webinar `bash /cs:webinar rescue --input funnel.json ` Scores the funnel, names the weakest stage, and returns ranked fixes targeting the actual bottleneck : not a reflexive landing-page rewrite. ### evergreen : Convert a past webinar to on-demand `bash /cs:webinar evergreen ` Maps the on-demand registration → watch → follow-up automation, with honest live-vs-simulated framing. ### score : Run the funnel scorer directly `bash /cs:webinar score --input funnel.json /cs:webinar score # embedded sample data ` ## Minimal Intake (3 Questions) | Q | Asks | When | |---|---|---| | Q1 | Which mode : plan / rescue / evergreen? | Always | | Q2 | Business goal + conversion action (leads, pipeline, adoption, retention, brand)? | Always (drives the backward funnel math) | | Q3 | Audience temperature (customers / warm / owned_cold / paid_cold)? | Always (selects benchmarks) | Read marketing-context.md first if it exists : it covers brand voice, personas, and customer language, so you only ask for what's specific to this event. ## Workflow `bash # Mode: rescue / score : find the broken stage first python3 marketing-skill/skills/webinar-marketing/scripts/webinar_funnel_scorer.py funnel.json # → overall 0-100 score + per-stage rate vs. benchmark + named bottleneck # Pipe JSON via stdin cat funnel.json | python3 marketing-skill/skills/webinar-marketing/scripts/webinar_funnel_scorer.py - # Demo on embedded sample data (no --help flag : run with no args) python3 marketing-skill/skills/webinar-marketing/scripts/webinar_funnel_scorer.py ` Input JSON ( registrations + attended_live required; rest optional): `json { "invited": 5000, "page_visits": 1800, "registrations": 620, "attended_live": 180, "cta_clicks": 40, "conversions": 14, "audience": "owned_cold", "runtime_min": 45, "avg_watch_min": 26 } ` ## The Funnel Math (Plan Backward) Always size from the business goal backward : this stops anyone celebrating 800 registrations while 6 people buy: ` Business goal: 20 sales-qualified opportunities ÷ attendee→SQO rate (~10%) → need 200 engaged attendees ÷ register→attend (~35% live) → need ~570 registrations ÷ landing-page CVR (~40%) → need ~1,425 landing-page visits → promotion must drive ~1,425 qualified visits `` If the required visits exceed the reachable audience, adjust the goal, format, or promotion budget